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Booming Chinese Security Industry

    China is going to replace U.S. as the biggest market and shake the world within its fast-growing economy. In the end of 2007, US had a slowdown in its economic growth. However, on the other side, China within its high economic growth rate keeps a good balance with the U.S. figures. This example simply explains how important the Chinese market plays in the global economy now and how China is going to influence the world economy in the future.

Due to the booming economy, there is an increasing number of security enterprises in China. The average number of employees in one Chinese company is about 120 people and the total revenue amount is about $30 million. The business scale for security enterprise becomes bigger. 27 percent high development of Chinese security industry is even more than the average industrial development by 12 percent. Chinese security industry is right now hitting its peak. Most important, eight enterprises and nine kinds of product items in security are awarded "Chinese famous brands."

Along with the industry keeping developing and some enterprises becoming bigger, Chinese brands are expected to take up 60 to 80 percent market share in China around 2006 to 2010. The technical innovation becomes the main direction for the corporate development and so as the big progress in the middle-to-high end market. Within the bigger market share they have, Chinese manufacturers would focus more on the branding and the export will become the main direction for some leading Chinese manufacturers. Globalization will push the Chinese industry to upgrade and evolve. China indeed will become the basis of global security manufacturing, which gives Chinese security enterprises a big opportunity to grow in the global market.

Worldwide buyers are going to be much interested in buying Chinese products. From the survey we did this year within 100 buyers who are interested in buying Chinese products, we found that the 65 out of 100 interviewees have the 5-10-year experience doing business with Chinese vendors. The product items selected in their shopping list within DVR, CCTV cameras coming first. Then, door controllers and alarm control panel are their secondary choices.

The strength of Chinese products is still the price. Some other factors reduce the total capability of these Chinese manufacturers. The biggest concern is still the stability and quality of China-made product. The design of the appearance comes to the second place. In addition, the prolonged delivery time and shipping issue is the barrier for those international buyers to do the business with Chinese. Then, the unclear description in their website also stops buyers from knowing Chinese brands/ enterprises.

Although the impression of "Chinese manufacturing" on international buyers is varied by many different factors or events, getting to know the Chinese industry still provides many business opportunities for the worldwide buyers in the future. In the following sections, by unveiling the result of 2007 top 10 Chinese security brands, A&S introduces some leading Chinese enterprises to overseas. Hope this report can provide some reference to your future purchase and doing business with Chinese.

 

 

     
     
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